Jun
6
Written by:
IML
Wednesday, June 06, 2012 1:57 PM
Posted by
Jason Barnett
Creative Director
Twitter unveiled their updated bird icon today as a simplified way to represent their brand. It's a pretty bold move for the company that has as much penetration into marketing as they do. The video is just a quick visual explanation of how the new icon was created. The overlapping circle approach is clever and elegant. But with people's love of familiar branding and iconography, will Twitter feel a backlash? I doubt it, personally. There is an immediacy about Twitter where everything is about the "now." And having a refreshed icon after only being in business for a few years seems acceptable. Here is what Twitter themselves had to say:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
You can read more about the announcement on
Twitter's blog. Seems like they should have summed up the change in 140 characters or less, though.
Interactive Media Lab is a Louisville based multimedia resource working with corporations, government agencies, education resources and non-profit organizations. The company focuses on web development, design and hosting; audio and video production and streaming; live event planning and production; and mobile application development for iPhone Android and Blackberry platforms. IML takes pride in its reputation as one source for all things multimedia providing a single resource for the best in creative minds, technology and results-oriented solutions.