Wednesday, June 06, 2012 1:57 PM
unveiled their updated bird icon today as a simplified way to represent their brand. It's a pretty bold move for the company that has as much penetration into marketing as they do. The video is just a quick visual explanation of how the new icon was created. The overlapping circle approach is clever and elegant. But with people's love of familiar branding and iconography, will Twitter feel a backlash? I doubt it, personally. There is an immediacy about Twitter where everything is about the "now." And having a refreshed icon after only being in business for a few years seems acceptable. Here is what Twitter themselves had to say:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
You can read more about the announcement on Twitter's blog
. Seems like they should have summed up the change in 140 characters or less, though.
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