Wednesday, August 17, 2011 9:17 AM
While most advertisers are still repurposing static print ads for the digital editions of print magazines, those that opt to include interactive elements (or create new ads with interactive features) are seeing a big payoff in terms of reader engagement and brand perception.
These benefits carry over to the magazines themselves, according to new findings from research outfit Affinity's VISTA Digital service, which tracks consumption of digital magazines on iPads and other mobile devices.
Affinity measured reader response to a variety of interactive digital ad formats on mobile devices, including sponsored videos, photo galleries and 3D product views.
About Interactive Media Lab:
Interactive Media Lab is a Louisville based multimedia resource working with corporations, government agencies, education resources and non-profit organizations. The company focuses on web development, design and hosting; audio and video production and streaming; live event planning and production; and mobile application development for iPhone, Android and Blackberry platforms. IML takes pride in its reputation as one source for all things multimedia providing a single resource for the best in creative minds, technology and results-oriented solutions.