Friday, August 12, 2011 9:55 AM
I just saw the results of a study done by Hiscox, which is a small business insurance provider. In their study they found that 64% of small businesses think Social Media is unnecessary.
Hisocox polled 304 decision makers for U.S. businesses with between one and 249 employees in June of 2011. Of those polled, just 12% considered using social media as a "must" for their business. 50% of respondents said they couldn't do without word of mouth marketing. Only 4% said the same about social media marketing.
64% of those polled said social media was either not necessary or not something they had an opinion about. Of those small businesses that were using social media for marketing, Facebook was the most common vehicle, followed by LinkedIn.
I found the idea that social media was not important while word of mouth marketing was to make no sense. Social media is word of mouth marketing, and there is either a broad misunderstanding of social media among business decision makers, or a lack of resources to use social media effectively in small businesses, or likely, both.
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