Just when it looked like 3D was the savior of all (visual) media, it looks like the torch has already passed to a new contender, 4K.

This time last year, 3D was all you saw in the popular and technical media in almost any article about the future of the business. Producers in Hollywood were falling all over themselves to bring movies to the market in 3D, whether they were shot that way or not (or deserved it). Television manufactures jumped on the bandwagon with equal abandon, bringing the 3D experience into your living room.

The results of all this frantic activity, after some hindsight,...

Interactive Media Lab just successfully delivered  “Where’s the Sugar”, a video project for the Louisville Water Company and its partners The American Dental Association, Delta Dental of Kentucky, Kentucky Dental Foundation and Louisville Dental Society.  This Unique partnership created the outreach program Smile Kentucky!, which tackles the most common disease affecting U.S. children, dental decay.  Smile Kentucky! works to provide dental education and free dental care to children at elementary schools in Louisville Metro and surrounding counties.



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Be careful what you wish for, you might get it…. This old saying could have been created with the current state of the market for video cameras in mind. For the last couple of years, there really hasn’t been any real competition for the quality of images you could produce with some DSLRs , based on what they cost relative to their much more expensive high end video camera cousins. If you were willing to overlook or work around their obvious (and sometimes glaring) faults, there was no more cost effective way to produce sometimes-stunning results. But now the manufacturers have listened and the stampede of large sensor cameras is on.  Buyers beware, however, there still be dragons out there.

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Change is constant and omnipresent, especially in today’s world. And nowhere is this more apparent than in the world of video. How many new and improved video cameras have emerged onto the scene (professional and consumer) in just the last few years? Don’t blink, or you’ll miss not just one new upstart, but a whole family of nifty new cameras, each more revolutionary than the last, each with the promise to make the telling of your story easier, more grander and with less money and effort. Any independent filmmaker now has the tools within his grasp to rival Hollywood’s best, to bring his or her...

Monday, November 14, Chip Mahaney, Director of Digital Content for E.W. Scripps Company will speak to the SPJ Louisville Pro Chapter on the topic of Mobile Journalism at Interactive Media Lab.

A surprisingly fresh and aesthetically pleasing concept of vision from a "stuck-in-static" Microsoft.  They're obviously trying to become relevant again.  Here's hoping something sticks...

It used to be that your choices for lighting in a given situation where fairly straightforward. You either used a tungsten Fresnel or open-faced light, directly or bounced off of some reflective device or diffused with a silk or other media, and that was pretty much it. Sets tended to get hot quickly, and stay that way, and you needed a lot of light to make the cameras of the day look good.

About 20 years ago, Kino-Flo lights began to replace tungsten fixtures in many situations. Unlike their incandescent cousins, Kino-Flos (and soon several other brands) were based on fluorescent lights...